Formula F=kx is a haircare company focused on creating quality products for men with curly hair. Created by Fred, a chemical engineer who was tired of sub-par products being pandered to men. Formula F=kx's mission is to equip men with products and knowledge for great-looking curls.
Those who are blessed with curly hair owe that fact to the cross-section of our individual strands of hair.
Straight hair has a symmetricalcircular cross-sectionwith no tendency to curve
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