Anna-Lena Eckstein

I love Anna-Lena's direct and targeted approach: she gets straight to the point. She explains things in an entertaining and understandable way, so it wasn't difficult at all for me to familiarize myself with the subject of email marketing.

After I had already learned in the group program "Ads-Formel" how to fill up my newsletter list via meta ads, I needed a plan. After the leek of my online training, I didn't want the freshly collected contacts to just sit around until the next launch. I had already heard that you can sell via the list beyond the launch phase, but I had no idea how to implement this in a way that suited me.

My goal was also to make myself less dependent on messing around on social media every day. Even though I'm aware that it will never work completely without it (if only because traffic and interaction there are important for my ads), I was looking for a strategy to make it easier and more fun. I found it with the Inbox formula. :-) (I now only post once a week, and it works!)

With the help of the videos, it was easy for me to find the courage to write my own emails. I've gotten out of the habit of asking myself "whether anyone is interested" in what I have to say - my open rates are stable between 35 and 50% and the unsubscribe rates are well below 0.5%. What's more, in addition to my main product, I generate around EUR 500 a month just from the P.S. of my emails - without writing slimy sales emails.

Thanks to the course, I no longer have any problems finding interesting topics for my target group. My weekly newsletter routine takes a maximum of 1.5 hours (including evaluation). My email community is active and regularly replies to my emails.

Last but not least, I love the launch plan that Anna-Lena has packed on top. And the videos on creating meaningful automations, such as the welcome sequence, have also helped me to automate my processes. It's great fun to see how everything runs automatically in the background - so I can finally dedicate myself to implementing new ideas. 🤗

If you're looking for a way to get to grips with email marketing and are willing to put it into practice, Anna-Lena is the right person for you.

Thank you for the great program! 😍

I bought Anna-Lena's Inbox Formula course and have absolutely improved my email marketing ever since. The course helps to understand what different types of emails there are in an online business. You have to write different emails with different messages in different "places" to make it work. The course showed me this in no uncertain terms. It really helped me to see my entire email marketing with different eyes. Since I have been implementing the tips from the course, both my open rate and the click rate (on links in my emails, e.g. to offers) have tripled. I'm also finally getting responses to my newsletters, which was never the case before! All of this leads to more customer loyalty and more trust in me from my readers, which in turn leads to more sales. To summarize: I can recommend the Inbox formula to anyone who wants to sell via email. 👍

With the Ads Formula, Anna-Lena Eckstein has created a program that is so much more than the how-to videos I was expecting. It is well thought out, results-oriented and very motivating, with many additional add-ons that have helped me. The fact that Anna-Lena immediately updated the videos during the course when there were technical innovations shows the high quality of her work. In the Lives, she responds to all questions individually and thinks her way into the various campaigns of her participants. This made me feel seen and valued, even with my niche topic, like in no other program so far.

I can really recommend working with Anna-Lena to everyone. I was delighted when she took over my ads. Many campaigns did not work before, were not delivered and finally they were professionally designed and could also have a positive impact on my business. For just €20 a day, I was able to increase my email list to over 3,900 in 4 months with Anna-Lena's help - at a lead price of under €1. I felt very well looked after at all times, all my requests/questions were dealt with in detail and I am very happy to have taken this step with Anna-Lena. Ads are now definitely part of my business and without Anna-Lena it would never have worked so well. Thank you!

Thanks to Anna - Lena's Ads Fomel® I can finally advertise like a pro. It's so fun to finally understand everything and know what to do. It has definitely helped me to independently place ads campaigns for my company for many different targets! Thank you from the bottom of my heart dear Anna-Lena! :)

I would recommend it to all self-employed people who want more reach, traffic, etc. and want to use the wonderful opportunity of Ads campaigns. Anna Lena is the right person for you. I'm really enjoying seeing my business grow in this way today. All the best, Sandra K.

Anna-Lena has been taking care of my ads for a year now and I couldn't be happier with the collaboration. I first tried it on my own, but I was never really satisfied with the results. Besides, you can do so much wrong with ads and then really burn money if you don't really know how to do it. And I promptly set something up wrong and my advertising account stopped working properly - and because Facebook is really opaque, I couldn't get it to work on my own. Anna-Lena fixed it very quickly and since then my campaigns have been running like clockwork.

With Anna-Lena's campaigns, I got 300 new email addresses through my lead magnet in the first month and my newsletter list grew by around 2000 contacts in the first six months. I don't spend a utopian budget on this, but just around €20 a day.

Anna-Lena also ran the campaigns for 3 major successful launches and brought around 300 participants to each webinar - I would never have managed that so quickly organically.

My favorite thing about working with Anna-Lena is that she really does everything for me! She writes the (incredibly good!) texts for the ads, selects images and videos without us having to do correction loops because she knows exactly what I like. So I finally have time to take care of the important things in my business and know that Anna-Lena always has everything in view.

I focused on organic growth for two years and would never have thought what a turbo boost ads could be for my business. Without ads, everything would have been much slower and today I know that there is no medal for organic growth. Because my list is now growing every day without me having to be online every day.

I've been using the content from the Ads formula for two years now - it's my reference book when I start a new campaign. The ads are going well and I've already been able to gain new newsletter subscribers who have then become customers. That's the way it should be - thank you, Anna-Lena!

In the Ads Formula, Anna-Lena really explains step by step how to successfully advertise on Facebook and Instagram. Thanks to the super prepared learning content, but above all the mega good support from Anna-Lena and the other participants in the group program, I finally have a successful ads strategy. I'm finally gaining newsletter subscribers on autopilot through my ads! Most importantly, I'm reaching the right people who love what I have to offer. :D I can absolutely recommend Anna-Lena Eckstein and the Ads formula (also the Inbox formula, by the way)! :)

You can feel Anna-Lena's years of practical experience in every one of her sentences.

I was lost in the meta-cosmos at first: What do I have to click on where? And how can I avoid paying a lot of tax on my first steps?

Anna-Lena took me by the hand virtually and got me up to speed. Since then, I've been placing ads systematically and confidently. And if I don't like the figures, I know immediately where I can start to get better results.

A clear recommendation for anyone who wants to demystify and master the meta-cosmos 🙃

Anna-Lena writes very personally and it's always fun to read her emails. PLUS: The added value is often great. She often presents simple but super valuable solutions for small to medium-sized online businesses.

I am very satisfied after many failed ad attempts. If I add up all the expenses for traffic and lead magnet ads and compare them with the email entries I receive, I come to 3 per address.
The group dynamic is particularly noteworthy, it is extremely motivating to deliver results yourself 🥳

Anna-Lena has been placing my ads for over a year now, both on my freebie as a permanent campaign as well as situationally at launches when I want to promote a webinar.

The collaboration with Anna-Lena is highly professional. I appreciate her clear and binding communication, her reliability and her structured approach - and that starts with onboarding.

The campaigns are running very well and consistently, which means I achieve very predictable lead prices and now also have the confidence to allocate more and more advertising budget.

My email list has more than doubled since working with Anna-Lena.

Working with Anna-Lena is an absolute gift and a long-term investment in my online business.

Dear Anna-Lena, thank you for being a permanent part of my freelance team!

Anna-Lena has been managing my ads for over 2 years - very professional and always with good advice. She knows the latest changes in the world of advertising and advises me on how to make the best use of my advertising budget.

Super structured online course. But the best thing is the support in the Facebook group and in the live call. Anna-Lena takes a lot of time and gives everyone personal feedback! I've finally got the hang of ads and found a marketing funnel that suits me. Muchas gracias.