"Back in 1945, Burt Baskin and Irv Robbins had a pretty great idea. See, they were big ice cream people. So while every other ice cream shop stuck with vanilla, chocolate, and strawberry, they decided to go big. Like, “let’s offer 31 flavors
...
instead” big. Because ice cream should be an every day treat. And the people? Yeah, they loved that.
It's safe to say Burt and Irv’s passion made an impact.