I have been featured in various media outlets, including CNBC’s “Market Watch,” Channel News Asia, and BBC, where I discussed the impact of sensory marketing on consumer behavior.
In 2013, I delivered a TEDx talk at one of the first TEDx events in
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Asia, TEDxWeldQuay.
Since 2020, I'm a guest lecturer at Singapore Management University (SMU), where I teach sensory marketing and brand experience.