Today, almost everyone has a smartphone, which means that there is open and hassle-free access to millions of games. Creating mobile games is faster and cheaper than developing large games for consoles and PCs, and the mobile audience is much... broader and more supportive of even the simplest and seemingly primitive hyper-casual games. The huge boom of mobile games has made their development a tasty morsel for many who want to hit the big jackpot as quickly as possible. This created fierce competition and a glut of the market with almost identical entertainment products, trying unsuccessfully to copy the most successful pioneers of different genres. Seeing that they are being offered more than they asked for, the players have become much more demanding and capricious.
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