SEO stands for Search Engine Optimization, which is the practice of optimizing a website or web page to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic traffic to a website by... improving its relevance and authority in the eyes of search engines, such as Google.
SEO techniques can include on-page optimization, such as optimizing content and meta tags, as well as off-page optimization, such as building backlinks and social media marketing. SEO also involves keyword research to identify relevant search terms, as well as analytics to track and measure the effectiveness of optimization efforts.
SEO is important for businesses and individuals who want to increase their online visibility and attract more traffic to their website. By optimizing their website for search engines, they can increase their chances of ranking higher in SERPs, which can lead to more clicks, conversions, and revenue.
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